Autoindia.com Online Pvt Ltd has received a round of investment from Babu Sivadasan, who was the founding Chief Technology Officer for a few start-up companies, including Stamps.com, and is currently serving as the EVP of Engg, responsible for firm-wide engineering activities at Envestnet Asset Management, the, independent wealth management platform provider for the financial advisory marketplace.
The proceeds from this round will be used to continue to strengthen the company’s leadership position and offer better service to its consumers and partners. Sivadasan also joins the Board of Directors of AutoIndia.com, the fastest-growing automotive marketplace for buyers, dealers and private party sellers.
This fresh infusion of capital adds to the investments already been made by Silicon Valley entrepreneurs and ensures that the company can execute its long term plans.
Chandramouli, President & CEO, Autoindia.com said, “We are very pleased to get the validation of our business model and strategy from Sivadasan and look forward to his advice on ongoing product development, strategy and execution. He brings with him years of experience in providing technology and business leadership to companies in the early stages of development. AutoIndia is well positioned as the leader in the industry and continues to attract the right investments and talent in pursuit of our vision.”
Sivadasan said, “I am very excited to be involved with a market leader like AutoIndia.com in a sector in India that is attracting a lot of domestic and international attention. The automobile segment in India is seeing consistent double digit growth and adoption of Internet-based portals and tools by the consumers, dealers and other service providers are growing very rapidly.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking