Ananya Birla, is all set to launch her second venture- CuroCarte. It is a global e- commerce platform that provides rare, handmade, high quality, high end, luxury products, curated currently from 9 countries. The portal is an eclectic mix of design, beauty and lifestyle. The brand will be presenting 1500 products across 70 categories and will continue to grow. With the success of Birla’s first venture- Svatantra Microfinance- her journey continues, consolidating her position in the start-up ecosystem. CuroCarte was conceptualized by Birla whilst on one of her travels. She envisioned that new age design put together with handmade talent can create magic. It will run on an inventory based model creating a space for itself in the premium sector. CuroCarte focuses on high quality. They have tied up with a renowned international laboratory which tests every product before the production starts.
Commenting on the new venture, Birla, Founder and CEO, CuroCarte said, “Through the brand, we aim to revolutionize the e-commerce space by bringing inaccessible aesthetically appealing products from all around the world to the people in India and also to a global audience. The charm of CuroCarte lies in the fact that we curate these products directly from the makers themselves from all around the world. We are trying to organize the unorganized market through technology.”
An alumnus of the University of Oxford, Birla loves challenge and her breakthrough ideas coupled with perseverance make for a thought leader of this generation. Starting out at the age of 17 as an entrepreneur, her experience in the realm is very impressive.
“It’s about bringing out what is there, but not seen before. There is so much love that goes into making products by hand, and that positivity comes through in each of our products,” Birla further added, commenting beyond just the business model of the new venture.
Both Birla (CEO) and Kanupriya (COO) share the same vision, “Our aim is to bring different parts of the world together and provide products which will be an expression of the customer's lifestyle, symbol of their remarkable taste and their individuality.”