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Amway to step up in digital space; shops for agency

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Amway to step up in digital space; shops for agency

Having entered the e-commerce space a few years ago, direct selling FMCG company Amway is now aggressively looking at making its presence felt in the online space and is on a hunt for a digital agency.

Sources close to the company revealed that the brand was looking to execute its digital plans with the new agency in early 2011.

In an email conversation with exchange4media, William S Pinckney, MD & CEO, Amway India, said, “Online/ digital, though still nascent in India vis-à-vis the western world, is probably the fastest growing medium. While many other affiliates of Amway have an online/ social media engagement model in place, we have commenced work in this space. We will share more details as and when we finalise the plan. The year 2011 will see Amway India in the digital space.”

When asked about the kind of response it had received on its commercial website, he replied, “Our newly designed e-commerce website that went operational about 2-3 years ago has been gathering steam over the years. Initially, the e-commerce route was grossing average sales of around Rs 2 crore per month, but now it is an impressive Rs 20 crore per month.”

Amway has invested more than Rs 151 crore in India and has 130 offices and 55 city warehouses across the country, covering over 4,000 cities and towns through its home delivery network.


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