OnePlus, a global mobile technology company, today, welcomed legendary Bollywood actor Amitabh Bachchan into the OnePlus family as its first-ever OnePlus Star, a select group of distinguished OnePlus users. Association with Bachchan reiterates the brand philosophy of ‘Never Settle’ and the company’s pursuit of perfection.
The way Bachchan is regarded as not only the most admired actor in India but also a person of immense credibility, for OnePlus, its latest flagship OnePlus 3T is rated as the best smartphone based on consumer ratings on Amazon India, showcasing the love and trust placed in the brand.
Talking about the association, Pete Lau, CEO and Founder of OnePlus, said, “We are delighted to welcome Mr. Amitabh Bachchan as our brand representative in India. As the brand grows to the next level, we aim to continue to bond with our community in a more meaningful and engaging way. Our association with Mr. Bachchan will further strengthen this bond, give our users a greater sense of purpose, and help the brand scale new heights.”
Sharing his thoughts about the association, Bachchan said, “It gives me immense pleasure to be working with the most exciting technology brand in India, OnePlus, a truly disruptive technology company known for its premium quality and craftsmanship. Being a OnePlus user myself, I am thrilled to represent the brand in India and become a part of the passionate community of OnePlus fans to take the brand legacy ahead.”