Top Story

e4m_logo.png

Home >> Digital >> Article

AMD eyes latest multimedia technologies to create immersive mobile entertainment experiences

16-February-2008
Font Size   16
Share
AMD eyes latest multimedia technologies to create immersive mobile entertainment experiences

Advanced Micro Devices (AMD) has announced an expanded portfolio of products and technologies which enable popular, media-rich applications, including mobile TV, 3D games and high-fidelity audio, delivering immersive mobile entertainment experiences. AMD is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets.

AMD has enhanced its established line of innovative, open-standard handheld device technologies with upcoming AMD Imageon processors, as well as next-generation 3D and vector graphics cores available for licensing. The new offerings are designed to allow device manufacturers and network operators to support today’s popular applications as well as cutting-edge applications that will thrill tomorrow’s mobile consumer.

“Today’s mobile consumers demand devices and services capable of providing outstanding entertainment. AMD is committed to enabling advanced graphical interfaces that deliver the ultimate visual experience on the go,” said Adrian Hartog, Senior Vice-President and General Manager of AMD’s Consumer Electronics Group.

“Our latest handheld technologies allow AMD to better address new and emerging applications such as 3D gaming and mobile TV as well as satisfy today’s consumers, who crave portable music players and full-function touch-screen mobile phones,” added Hartog.

New AMD handheld technology will be available for OEMs and silicon supplier licensees to sample beginning this month. Features enabled by these new products and technologies are expected to start appearing in mobile devices by late 2008 and 2009.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.