AMD eyes latest multimedia technologies to create immersive mobile entertainment experiences

AMD eyes latest multimedia technologies to create immersive mobile entertainment experiences

Author | exchange4media Bangalore Bureau | Saturday, Feb 16,2008 6:46 AM

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AMD eyes latest multimedia technologies to create immersive mobile entertainment experiences

Advanced Micro Devices (AMD) has announced an expanded portfolio of products and technologies which enable popular, media-rich applications, including mobile TV, 3D games and high-fidelity audio, delivering immersive mobile entertainment experiences. AMD is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets.

AMD has enhanced its established line of innovative, open-standard handheld device technologies with upcoming AMD Imageon processors, as well as next-generation 3D and vector graphics cores available for licensing. The new offerings are designed to allow device manufacturers and network operators to support today’s popular applications as well as cutting-edge applications that will thrill tomorrow’s mobile consumer.

“Today’s mobile consumers demand devices and services capable of providing outstanding entertainment. AMD is committed to enabling advanced graphical interfaces that deliver the ultimate visual experience on the go,” said Adrian Hartog, Senior Vice-President and General Manager of AMD’s Consumer Electronics Group.

“Our latest handheld technologies allow AMD to better address new and emerging applications such as 3D gaming and mobile TV as well as satisfy today’s consumers, who crave portable music players and full-function touch-screen mobile phones,” added Hartog.

New AMD handheld technology will be available for OEMs and silicon supplier licensees to sample beginning this month. Features enabled by these new products and technologies are expected to start appearing in mobile devices by late 2008 and 2009.

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