Amazon.in’s latest T20 campaign Chonkpur Cheetahs has launched the finale closure film for the season. The campaign ‘India ke Sapno ki Apni Dukaan’ consists of a series of films about an aspiring team’s journey to reach their goal of playing in the T20. The campaign captures the various ways in which Amazon.in enables the team to get one step closer to their dream by providing them access to a huge selection of products which might not otherwise have been easily available. The dreams of the Chonkpur Cheetahs is a metaphor for the dreams of millions of Indians and Amazon.in’s role in enabling them to achieve it.
The finale film goes beyond the team to establish connect between the fictitious team and the Indian dreamers across the country through different situations. The finale film consists of the team bidding farewell to the public, while showcasing that the team’s passion, enthusiasm and confidence will continue to echo through the millions of Indians who dream big and are determined to follow their dreams through.
Commenting on the closure film, Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India, said “We are thrilled by the response witnessed for the Chonkpur Cheetahs campaign from across the country, to the team actually becoming a loved household name today. With the closure film we want to convey that every Indian dream can come true. As Amazon, we want to show our support to millions of Indians by being their partner in their quest to reach their dreams. With over 10 crore products, Amazon is truly “India ke Sapno ki Apni Dukaan” – a place where you will find anything that you need to fulfil your aspirations.”
Conceptualised by Ogilvy and Mather Bangalore and directed by Amit Sharma of Chrome pictures. The campaign is led by multiple TVCs through the course of T20, amplified through an integrated campaign spread across Digital, Social, OOH, Print and Radio.