Amazon top ad spender in the print category in 2016

Amazon top ad spender in the print category in 2016

Author | exchange4media News Service | Thursday, Jul 21,2016 8:50 AM

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Amazon top ad spender in the print category in 2016

As per the latest data sourced from AdEx India (A Division on TAM Media Research), we take a look at how top ranking players have changed in the ecommerce space from last year to this year in terms of print ad spends.  The data is for the period of (Jan-Jun'15) and (Jan-Jun'16).

In 2015, Naaptol was the number 1 one advertiser, followed by Flipkart, Indiakart.com, Amazon and Snapdeal, which made it to the list of top 5 ad spenders in the B2C online shopping category from January to June last year. The other 5 players during this period were Myntra, Paytm, Sakal Media Group, Infibeam Incorporation Ltd and Localbanya.com.

However when we look at the data for the same period for this year it throws up some surprises, the most startling one being that, Naaptol has slipped to rank 4 from rank 1 last year.

The data also shows new entrants Gitanjali Gems, Big Basket and Zotezo.com during this period among the top ten. 

However players like Paytm, Localbanya.com and Sakal Media Group, which were prominent in last year’s top ten have vanished from the top ten list this year. Amazon has topped the list for this period followed by Flipkart, Indiakart and Naaptol.

 

 A comparison between this year and last year gives a perspective on the drastic change in ranks among ecommerce (Online Shopping) from the period of Jan to Jun for 2015 & 2016.

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