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Amazon to launch Prime Day Sale as it turns 20; speculations on what’s in store for Indian buyers

14-July-2015
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Amazon to launch Prime Day Sale as it turns 20; speculations on what’s in store for Indian buyers

To celebrate its 20th Birthday, Amazon has announced Prime Sale Day and is aiming to rival Black Friday. The sale begins on Wednesday in the US with big bang shenanigans. There are a lot of speculations on whether the sale will be extended to India, and if Amazon Prime services will finally be launched in the country. Social media is abuzz with anticipation.

The ecommerce portal is promoting the Prime Sale Day as a “global biggest shopping event” that offers more deals than Black Friday. The deals will become available at midnight on July 15th, but the one-day exclusive offer will be on 15 July for its prime subscribers. Amazon says new deals will be introduced as fast as every 10 minutes, and will come from every product category, from clothing to electronics. The company has announced that Prime Day 2015 will offer deals across 10 categories, including electronics, toys, movies, clothing, patio, lawn and garden, sports and outdoor items.

Watch the promotional video here:


Will it, won’t it?

That’s the question everyone is asking. Keeping speculations aside, it seems Amazon’s mega shopping will not be taking place in India, as the full fledged prime service is yet to be launched here owing to distribution problems that are yet to be resolved.

Email queries sent to Amazon India remained unanswered.

However, if market buzz is to be believed, Amazon India reportedly has some big plans for this year, which includes launching Prime service in India that will take on Flipkart First. Furthermore, the ecommerce company is also said to be planning on releasing music and movie streaming services.

Also, the company is evaluating options to overcome slow Internet connections in India, which might affect Amazon Prime’s music streaming service and then initiate talks with domestic partners for support.

According to the report, Amazon India is currently looking to appoint an executive who will be tasked to roll out the Prime service in India. In the meantime, the company is strengthening its logistics and shipping team. It is expected to more than double the size of its team to around 14,000 from the current 6,000.

Meanwhile, India season-end battle continues

Even though the brand is not pursuing outright promotion of the discounts under ‘Prime Sale Day’, season-end sales to compete with the likes of Flipkart and Jabong are keeping Amazon on its toes. The brand is offering heavy discounts under ‘monsoon sales’.

The past weekend saw heavy print promotions by brick-and-mortar players, but not much from the ecommerce players. Interestingly enough, Amazon was the only ecommerce player in its genre to have published a print ad in The Times of India on Sunday.

Is this a hint? Well, only Wednesday will tell what Amazon has to offer its India customers on its 20th birthday.

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