Ansible, the mobile marketing and technology agency of IPGMediabrands, in partnership with global market research firm YouGov, and powered by Google, has launched the inaugural edition of MDEX, that ranks world’s most “mobile ready” brands. The MDEX determined each brand’s mobile performance against five dimensions: discoverability, mobile optimization, navigation and content, utility and usability, and driving desired actions.
In total, more than 2,000 brands were reviewed across 15 countries (Argentina, Australia, Austria, Brazil, Canada, Chile, Germany, India, Malaysia, Mexico, Philippines, Singapore, UK, Uruguay, and the USA) against 60 separate criteria, producing in excess of 240,000 data points.
The Top 10 Most “Mobile Ready” Brands In The World Are:
The Top 10 Most “Mobile Ready” Brands in India Are:
“The MDEX is a first-of-its kind study that provides IPGMediabrands clients with the tools, knowledge and platform insights needed to be at the forefront of mobile,”said Travis Johnson, Global CEO at Ansible. “A dynamic and robust mobile strategy is critical for brands in today’s marketing ecosystem. The MDEX will serve as the cornerstone of our client advisory services and strategic offerings,” he further added.
Anjali Hegde, CEO, Ansible India, said, “India is a mobile first nation and an entire generation has bypassed PC/Desktop to connect digitally. The new consumer is mobile first and uses it as a primary tool for information, entertainment, engagement, communication and commerce. MDEX puts into perspective and benchmarks the mobile readiness of brands to connect with this new consumer. It is an authoritative study which looks at the mobile ecosystem in a holistic way. This is a study is timely and would immensely benefit brands to remain ahead of the curve.”