Ecommerce behemoth Amazon and Karan Johar’s Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions. The digital premiere for the upcoming Dharma releases on Prime Video will include eagerly awaited films like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu starring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt. With this deal, existing Prime members will have access to unlimited streaming of this popular content as part of their Prime membership.
“We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video. We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories that Dharma does so well,” said Nitesh Kripalani, Director and Country Head, Amazon Video India.
“We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms,” said Apoorva Mehta, CEO, Dharma Productions. “We at Dharma felt that the time couldn’t be more right for us to mark our presence on such a sought after platform. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”
The library of films on Prime Video will also comprise blockbuster titles from Dharma such as Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films such as Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho and Agneepath to name a few.
Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items from what is perhaps India’s largest selection of products, 30 minutes early access on top deals and several more benefits to its Prime members.