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Amazon launches its marketplace in India

06-June-2013
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Amazon launches its marketplace in India

Amazon Seller Services, an Amazon company, has announced the launch of Amazon’s marketplace in India, www.amazon.in, and two new seller programmes – ‘Selling on Amazon’ and ‘Fulfillment by Amazon’, providing customers and Indian retailers a robust and scalable platform to sell their products online with no listing fees and a pay-as-you-go fulfillment services. Amazon.in is also accessible on mobile devices.

“Our vision, at Amazon, is to be Earth’s most customer-centric company; to build a place where people can come to find and discover virtually anything they want to buy online. With Amazon.in, we endeavour to build that same destination in India by giving customers vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience,” said Greg Greeley, Vice President of International Expansion at Amazon.

Starting with books, movies and TV shows video products, Amazon.in will introduce additional categories, including mobile phones and cameras in the coming weeks.

To mark the launch, Amazon.in has a limited period promotion, wherein all customers will enjoy free delivery on orders.

Amit Agarwal, Vice President and Country Manager, Amazon India added here, “Our vision is to become a trusted and meaningful sales channel for retailers of all sizes across India, enabling them to succeed and efficiently grow their business online. With ‘Fulfillment by Amazon’, we will do the heavy lifting for the sellers so that they can focus on core business functions like sourcing and pricing their products.”

As is known, Amazon made its foray into the Indian market in February 2012 with the launch of Junglee.com, enabling retailers in India to advertise their products for free to millions of Indian shoppers and drive targeted traffic to their stores. With the introduction of ‘Selling on Amazon’ and ‘Fulfillment by Amazon’ sellers now have access to unlimited and free ‘virtual shelf space’ and a scalable, pay-as-you-go fulfillment and customer service offerings.

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