Automotive battery brand Amaron Batteries has appointed Optima Advertising, a Chennai-based full service ad agency, to handle its online advertising mandate following a multi-agency pitch. Optima will devise a complete strategy to manage Amaron Batteries’ online image.
Commenting on the win, Raj Narain, MD, Optima Advertising, said, “Amaron Batteries is a prestigious brand and a thought leader in the category, and we are excited that they have chosen to partner with us. Online presence for the Amaron brand is a prerequisite as their customers profiles are primarily car and bike owners who inundate the online space.”
He further said, “Our focal point will be to tap potential customers and create various indirect touch points and link them to the brand and influence their buying decision, and thereby, increasing trials for the brand and promoting value added services. We are confident that we can bring in valuable change to their current online marketing strategy and hence, we have tied a part of our remuneration based on the results we achieve.”
Understanding the core communication touch points of Amaron Batteries and its customers, Optima Advertising would be responsible for creating an interactive website for the company to connect with its customers and manage the company image on various social media platforms.
Optima Advertising operates in the field of full service advertising solutions, digital communication and technology initiatives and has been working with some of the leading brands like Kaya Skin Clinic, Vivel (soaps, shampoos and fairness creams), Great Lakes, and Naturo, among others.