Isobar India, a part of Aegis Media India Group, has been appointed as amanté’s social media partner. The win follows a multi-agency pitch. The account will be handled out of Isobar’s Bangalore branch. Launched in India in the fall of 2007, amanté is a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market intimate wear.
On awarding the business to Isobar India, Vivek Mehta, CEO, amanté, MAS Brands-India said, “It is indispensable for us to engage and connect with customers on the digital platform. Through social media, we can target relevant content based on a customer’s profile. Isobar’s diversified experience and expertise in the social media platform will help us achieve that in an optimal manner.”
Reacting to the win, Shamsuddin Jasani, Managing Director, Isobar India said, “It’s a great honour for us to work with amanté. In the current milieu, it has become imperative for brands to connect with customers on the digital platform. Our continuous efforts towards providing pioneering solutions for clients have made it possible for us to win this pitch.”
He added, “Social media plays a vital role for brand communication these days. We need to find the right positioning for amanté on social media and amplify its offline consumer comments in the digital space.”