Amagi Media Labs, a targeted-advertisement solutions firm, has announced the release of a first-of-its-kind targeted media planning and ad buying platform for television ad spots. The portal has been named AmagiMIX, and it aims to cater to the needs of small and medium businesses who wish to move beyond print, radio or digital media to advertise their brands to larger audience sets via television. Advertisers who are familiar with online ad-managers will find it easy to navigate within the AmagiMIX portal to create and launch high-visibility campaigns on television.
Amagi’s primary line of business has been in the geo-targeted advertisement sector, prompting more than 3000 small and medium businesses and 2500+ big brands to choose the Amagi platform for various cost-effective targeting needs, including but not limited to sales boosts in priority markets, new product launches, test marketing initiatives and dealership promotions.
Now, AmagiMIX combines the trust, transparency and targeting benefits of Amagi’s India Ad Network into an easy-to-navigate user interface, allowing users to select their target audience, allocate their budget, choose an appropriate campaign duration and receive an optimised media plan suggestion completely online. The tool offering over 50 national and regional channels allows users to easily edit the pre-suggested plan and to customise individual channel-ad-spot numbers to suit their budgetary and targeting requirements.
Baskar Subramanaian, Co-Founder, Amagi Media Labs, said, “TV’s popularity is growing in India. Overall average time spent watching TV as well as viewership of TV is growing. In our internal survey done recently on a sample of SME advertisers to check their readiness of online media buying, 56 per cent of them prefer TV as a mode of advertising but 65 per cent of them shy away from advertising on TV because of cost and 30 per cent because of lack of knowledge of TV advertising process and difficulty in finding a trusted media agency. With Amagi MIX we are trying to address the above paint point and attempting to make TV advertising easy and affordable.”
The tool provides for a host of easy payment options. The launch coincides with Amagi’s new television commercial, titled ‘Yaari Yaari’, which will go on air across Amagi’s vast channel bouquet to educate TV audiences about the viability of the tool. The entire TVC has been scripted, conceptualised, financed, shot, produced and edited in-house at Amagi.