ALTBalaji, the digital platform from Balalji Telefilms, marks its entry into the world of global OTT entertainment space. Launched with the aim to reach out to individual audiences directly, ALTBalaji provides differentiated content with original shows spanning some 300 hours in the first year itself. This subscription-based platform will be commercially available from mid-April 2017.
ALTBalaji is developed, designed, and integrated by OTT specialists Diagnal. The platform is powered by Xstream’s cloud based video management system, Xstream MediaMaker. The multiscreen platform is available on iOS, Android, Windows, Roku, AppleTV, and many more operating systems.
Created to provide an alternative to mainstream Indian entertainment and TV content, ALTBalaji brings fresh and interesting stories to audiences. Offering unparalleled, high-quality shows featuring popular artistes, acclaimed writers, and award winning directors, the platform provides a real, exciting alternative to regular television based options.
Unlike similar premium Subscription Video on Demand OTT service providers in the market, ALTBalaji allows users to watch select content and previews without requiring an active subscription. Content accessibility provides users with the opportunity to explore service features before choosing a subscription package that suits their content needs and budget. Premium subscribers to the service will have full-access to content and features like parental control and download to watch offline.
Commenting on this association, Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment said, “We are glad to be among the first ones to be part of a game-changing move into the global entertainment space, starting with the second biggest, but fastest growing mobile market, India. Consumers across the world are evolving, aided by growing mobile reach; their requirements are becoming niche rather than one-formula-fits-all and this is where ALTBalaji belongs. We are excited to be associated with Diagnal and Xstream to bring in the best of technology and scalability together. ALTBalaji will offer an extensive range of languages and genres to all age groups and regions, both in India and abroad.”
ALTBalaji is fully cloud based, using Amazon Web Services and Microsoft Azure to deliver incomparable performance and durability, ensuring high performance video delivery to all subscribers. Key features of ALTBalaji include:
A subscription based Video-on-Demand service with original and exclusive premium content at competitive prices to customers
Pre-subscription access to selective content and previews
Service across multiple connected devices with a seamless cross device user experience
Parental control, allowing kids to watch only kids content while preventing access to all content
Full-scale analytics backbone with an inference engine and knowledge datastore