Top Story

e4m_logo.png

Home >> Digital >> Article

ALTBalaji announces strategic partnership with Micromax

01-April-2017
Font Size   16
Share
ALTBalaji announces strategic partnership with Micromax

ALTBalaji, the digital platform of Balaji Telefilms, has announced a strategic partnership with mobile brand Micromax, to help its users get access to exclusive ALTBalaji content. The partnership will enable users to have easy access to ALTBalaji mobile platform’s exclusive and original content on the go as the Micromax smartphones will come pre-loaded with the app.

Speaking on the partnership, NachiketPantvaidya, CEO of ALT Digital Media Entertainment, said, “We are extremely pleased to be associated with Micromax, which is the leader in the personal mobile devices market. With this partnership, we will take our repository of original shows, exclusively available on ALTBalaji, to the urban masses. Our ALTBalaji app would be bundled on Micromax devices for friction-less download experience, and for them to enjoy over 250hours of original, exclusive content. Micromax will distribute these original shows to its 30 million users via its digital properties. This collaboration makes ALTBalaji the only original digital content generation platform to reach viewers on such a massive scale.”

ALTBalaji, the subscription-based digital entertainment platform, will be commercially available mid-April onwards. The app will be launched with six new shows and will be followed with a new show every 15 days for its viewers to binge watch. The content is created by some of the best talent of Indian entertainment industry including critically acclaimed directors and actors. The list of artists comprisesNageshKukunoor, JuhiChawla, NimratKaur, RajkumarRao, Hansal Mehta, SakshiTanwar, Ram Kapoor, AtulKulkarni, Sameer Soni, YudhishtarUrs, Dipannita Sharma Atwal, and more.

Tags ALTBalaji

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...