Top Story

e4m_logo.png

Home >> Digital >> Article

ALTBalaji announces strategic partnership with Micromax

01-April-2017
Font Size   16
Share
ALTBalaji announces strategic partnership with Micromax

ALTBalaji, the digital platform of Balaji Telefilms, has announced a strategic partnership with mobile brand Micromax, to help its users get access to exclusive ALTBalaji content. The partnership will enable users to have easy access to ALTBalaji mobile platform’s exclusive and original content on the go as the Micromax smartphones will come pre-loaded with the app.

Speaking on the partnership, NachiketPantvaidya, CEO of ALT Digital Media Entertainment, said, “We are extremely pleased to be associated with Micromax, which is the leader in the personal mobile devices market. With this partnership, we will take our repository of original shows, exclusively available on ALTBalaji, to the urban masses. Our ALTBalaji app would be bundled on Micromax devices for friction-less download experience, and for them to enjoy over 250hours of original, exclusive content. Micromax will distribute these original shows to its 30 million users via its digital properties. This collaboration makes ALTBalaji the only original digital content generation platform to reach viewers on such a massive scale.”

ALTBalaji, the subscription-based digital entertainment platform, will be commercially available mid-April onwards. The app will be launched with six new shows and will be followed with a new show every 15 days for its viewers to binge watch. The content is created by some of the best talent of Indian entertainment industry including critically acclaimed directors and actors. The list of artists comprisesNageshKukunoor, JuhiChawla, NimratKaur, RajkumarRao, Hansal Mehta, SakshiTanwar, Ram Kapoor, AtulKulkarni, Sameer Soni, YudhishtarUrs, Dipannita Sharma Atwal, and more.

Tags ALTBalaji

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India