The new look popular search engine, AltaVista.com, has changed its advertising practice in tune with the changing times. It has eliminated pop-ups and pop-under ads besides introducing new programmes for the advertisers. It is set to launch a Hindi based search also next year.
Speaking to exchange4media, AltaVista's Vice President Asia Pacific Mel Bohse stated, "Based on the customer feedback, we have withdrawn the pop-ups and pop-under ads. To help advertisers target their audience in a better manner, we have launched new ad options instead. This is part of our objective to deliver relevant and unobtrusive information to users." Number of popular Internet properties have also eliminated the pop-up ads recently based on customer's complaints. The newly launched Tracer ads on the site are directly related to users' recent searches, increasing the relevancy between searchers' interests and the ads they are shown.
Bohse further added, "Though Internet in India still suffers from infrastructure related problems but we believe that India has a strong potential to be one of the largest markets for AltaVista. We have entered into an alliance with Internet companies including indiainfo.com, indiainfoline.com and cricketnext.com to popularize the use of our India specific site in.AltaVista in India."
Match.com and a Bangalore based hospitality company have also signed up to use AltaVista for promotions. Mediaturf Worldwide handles the ad sales and marketing activities of AltaVista in India.
The search engine has recently revamped the site introducing new features, logo and design. The new streamlined AltaVista are consistent across 22 countries with an enhanced country/language interface that empowers users to select the country and language experience best suited to their needs. Unlike other search engines, AltaVista allows users to select any number of languages in which to conduct each search. Take this. If someone speaks German, Italian and English, they can now search for results in all three languages at once.
The company claims that 50 percent of its search results are refreshed daily. It has launched its next generation news search service News 2.0 also which indexes news information from sources world over.
AltaVista plans to roll out the search engine in Hindi and some other Indian languages too next year to penetrate the market in India.