Compaq Notebook has replaced the cumbersome cue cards and huge LCD screens on ‘Kya Aap Paanchvi Pass Se Tez Hai’. The Compaq Notebook is now Shah Rukh Khan’s new co-host on the show to add the punch and an appealing hi-tech experience.
Shubhodip Pal, Head-Consumer Marketing Personal Systems Group, Hewlett-Packard India, said, “Compaq is the No. 1 brand of choice of consumers today – people with a dream, and a determination to achieve, where individual excellence matters. This truly personifies our brand promise of Compaq ‘Get Going’ attitude of the contestants on the show. We will continue to create interesting brand integrations around the show while also spawning other similar initiatives to drive the brand appeal through Shah Rukh Khan.”
Commenting on the innovative brand integration, Khan said, “Today, Notebooks are an integral part of our lives, enabling us to excel in whatever we do. I am very pleased to be associated with Compaq on this new game show as it adds the technical edge for an entertaining experience and makes it stand-out.”
He further said, “Use of technology on TV shows has come a long way, from KBC to ‘Kya Aap Paanchvi Pass Se Tez Hai’. Watch out for some really interesting renditions of technology with the Compaq Notebook that makes the whole show unbelievably exciting and interactive.”
‘Kya Aap Paanchvi Pass Se Tez Hai’ is a unique format in which every participant is pitched along with five fifth standard classmates, answering a series of primary school level questions to win a sum of Rs 5 crore as prize money. The show went on air from March 4.