Top Story


Home >> Digital >> Article

Alphabet posts Q1'17 revenue of $24,750 million on back of robust ad revenues

Font Size   16
Alphabet posts Q1'17 revenue of $24,750 million on back of robust ad revenues

Google’s parent company Alphabet posted its Q1’2017 results last week on Thursday. Quite unsurprisingly, ad revenues through Google continue to form a more than significant chunk of Alphabet’s overall revenues. The company stated that its Q1’17 revenue increased 22 per cent over Q1’16 to reach $24,750 million. Google ad revenues stood at $21,411 million, with analysts calling it Google’s second strongest quarter ever.

Overall, Google operating income stood at $7,598 million for Q1’17.

"Our excellent results represent a terrific start to 2017, with revenues up 22% versus the first quarter of 2016 and 24% on a constant currency basis. We clearly continue to benefit from our ongoing investments in product innovation and have great momentum in our new businesses across Alphabet," said Ruth Porat, CFO of Alphabet.

Alphabet said that Google refined their methodology for paid clicks and cost-per-click in Q1’17 to include additional categories of TrueView engagement ads and exclude non-engagement based trial ad formats. “This change resulted in a modest increase in paid clicks and a modest decrease in cost-per-click,” said the company in a statement.

Speaking at the Q1’17 earnings call, Google CEO Sundar Pichai said search will remain the heart of the company’s mission to bring data to everyone. “We remain laser focused on making search even better,” he said.

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands