Top Story

e4m_logo.png

Home >> Digital >> Article

AliveNow to handle social for Reliance Footprint

22-November-2012
Font Size   16
Share
AliveNow to handle social for Reliance Footprint

Reliance Footprint, a footwear brand from Reliance Retail, has appointed Bangalore-based AliveNow to manage the brand’s social media presence.

Social media has become ever more crucial for retail players as more and more individuals interact with their favourite retail brands online. Not only has it become a marketing and branding platform but also a feedback mechanism for many brands.

Debdeep Sinha, Senior Vice President and Chief Marketing Officer, Reliance Footprint said, “Social media acts as an important source of information and greatly influences the buying decision of the consumers. We look forward to working with AliveNow to build and execute social media strategies that will help Reliance Footprint listen to what the consumers are saying and thus, deliver on their expectations.”

Adhvith Dhuddu, CEO, AliveNow said, “Brands are now ever more focussed on building their presence on social media. This platform has become one of the most popular and powerful medium to reach a widespread audience by creating a need to increase purchase, drive sales, and to create a strong brand recall. We look forward to working with Reliance Footprint and match its strong offline brand presence with a robust digital presence. Having successfully worked with Reliance Trends for their social media campaigns, we want to follow suit with Reliance Footprint as well.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016