Top Story

e4m_logo.png

Home >> Digital >> Article

AliveNow to handle social for Reliance Footprint

22-November-2012
Font Size   16
Share
AliveNow to handle social for Reliance Footprint

Reliance Footprint, a footwear brand from Reliance Retail, has appointed Bangalore-based AliveNow to manage the brand’s social media presence.

Social media has become ever more crucial for retail players as more and more individuals interact with their favourite retail brands online. Not only has it become a marketing and branding platform but also a feedback mechanism for many brands.

Debdeep Sinha, Senior Vice President and Chief Marketing Officer, Reliance Footprint said, “Social media acts as an important source of information and greatly influences the buying decision of the consumers. We look forward to working with AliveNow to build and execute social media strategies that will help Reliance Footprint listen to what the consumers are saying and thus, deliver on their expectations.”

Adhvith Dhuddu, CEO, AliveNow said, “Brands are now ever more focussed on building their presence on social media. This platform has become one of the most popular and powerful medium to reach a widespread audience by creating a need to increase purchase, drive sales, and to create a strong brand recall. We look forward to working with Reliance Footprint and match its strong offline brand presence with a robust digital presence. Having successfully worked with Reliance Trends for their social media campaigns, we want to follow suit with Reliance Footprint as well.”

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO