Reliance Footprint, a footwear brand from Reliance Retail, has appointed Bangalore-based AliveNow to manage the brand’s social media presence.
Social media has become ever more crucial for retail players as more and more individuals interact with their favourite retail brands online. Not only has it become a marketing and branding platform but also a feedback mechanism for many brands.
Debdeep Sinha, Senior Vice President and Chief Marketing Officer, Reliance Footprint said, “Social media acts as an important source of information and greatly influences the buying decision of the consumers. We look forward to working with AliveNow to build and execute social media strategies that will help Reliance Footprint listen to what the consumers are saying and thus, deliver on their expectations.”
Adhvith Dhuddu, CEO, AliveNow said, “Brands are now ever more focussed on building their presence on social media. This platform has become one of the most popular and powerful medium to reach a widespread audience by creating a need to increase purchase, drive sales, and to create a strong brand recall. We look forward to working with Reliance Footprint and match its strong offline brand presence with a robust digital presence. Having successfully worked with Reliance Trends for their social media campaigns, we want to follow suit with Reliance Footprint as well.”