Advertising agency, MAA Communications has been signed on as the Digital Partner for the latest online venture from The House of Alapatt- Alapatt Diamonds. The jewellery brand from Kerala has entrusted MAA with the responsibility of building a distinct digital presence and brand identity for their latest e-commerce venture.
MAA is building online campaigns focused on exhibiting the traditional legacy of jewellery through social media platforms. The objective is to redirect traffic to the website to drive up sales. The campaign is focused on boosting purchase rate by reaching out to Target Groups. Facebook and Twitter are the key elements of communication and the concepts are driven by engaging content and innovative creatives to amplify assets such as brand identity, name and key features.
Expressing his delight on working with Alapatt Diamonds, Akshar Peerbhoy, COO of MAA, says, “Building a brand identity is always a compelling challenge. Especially when working with an established brand that's venturing into new avenues of commerce, it is like adding a new dimension to help the brand create a niche for itself in the industry. Through our creative concepts, we want to create a unique brand presence for Alapatt Diamonds.”
In 2015, MAA Communications ushered a new wave of effective brand communication through MAA Oneplay. The core purpose of this new approach is to consistently achieve business objectives through understanding, implementation and improvement of services.
Sanjeev Sukumaran CEO of Alapatt Diamonds, says, “We wanted to position our brand communication with a strong focus on connecting and engaging with customers. The purpose was to bring a sense of customisation to our offerings. We were looking at engaging content and top notch creatives that leave a lasting appeal on our Target Groups. MAA communications with its verve for inspiration has brought a new wave of innovation to our brand.”