Top Story

e4m_logo.png

Home >> Digital >> Article

Aksh Optifibre ties up with Eros International to bring Bollywood to IPTV subscribers

02-April-2008
Font Size   16
Aksh Optifibre ties up with Eros International to bring Bollywood to IPTV subscribers

Aksh Optifibre Ltd has entered into a three-year agreement with Eros, one of the leading players in Indian filmed entertainment, for distribution of Eros’ movie content showcased within a branded video-on-demand (VoD) service on Aksh-MTNL’s IPTV platform.

Eros has a library of over 1,000 movies and will provide a service showcasing its filmed entertainment content through VoD, subscription VoD and 24-hour Eros-branded linear channel film entertainment, music videos, new film promos, celebrity interviews, award nights and more. A selection of movies would be changed every month.

Aksh Tel (Aksh’s IPTV services) currently has 150 channels accessible to its subscribers. This collaboration with Eros brings to Aksh Tel subscribers entertainment at an economical rate in the comfort of their homes.

Commenting on the collaboration, Dr Choudhari, MD, Aksh Optifibre, said, “Eros is one of the largest producers of new Bollywood content, and this association would power the true experience of instant and interactive VoD services for Aksh-Tel IPTV subscribers.”

Speaking about the agreement, Jyoti Deshpande, COO and Commercial Director, Eros International, said, “Movies are at the heart of our entertainment. Eros has always been pioneers in new media initiatives and is glad to be providing Aksh with a movie service for their IPTV platform.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video