In a bid to cash in on the festive season, the Rs 450 crore Akai Consumer Electronics India Ltd has charted out an innovative mix of consumer offers, and, a slew of new products to enhance its market dominance in India by 6%, this year.
For the purpose, keeping in mind the growing demand for big-screen TVs, Akai will soon be launching its new 29-inch TV (74 cmts), and, 25-inch CTVs (63 cmts at the price of 21-inch TV (54 cmts) of other brands.
These new Akai CTVs will have features like 200 channels, 10 selectable sound and picture modes, bass and treble control, DVD/VCD compatibility, plus 1,200 watt PMPO of sound, and, a 7-year warranty on picture tube. With the move, Akai is all set to change the market dynamics, said director (sales and marketing) Basanth Pande.
Akai is also planning an exchange offer whereby it will offer Rs 10,000 off on old CTVs in exchange for 74 cmts True Flat for Rs 15,990. With this, in the first three months (October to December 2004), it hopes to sell 7,500 units, and between January to March 2005, around 10,000 units of 29-inch and 25-inch Akai CTVs.