Airtel ties up with Microsoft to launch Windows Mobile 5.0

Airtel ties up with Microsoft to launch Windows Mobile 5.0

Author | exchange4media News Service | Tuesday, Aug 22,2006 8:49 AM

Airtel ties up with Microsoft to launch Windows Mobile 5.0

Telecom service provider Airtel has tied up with Microsoft to bring Microsoft’s Windows Mobile 5.0 platform to India through which all Airtel customers can access corporate email via direct push technology.

Airtel has become the first operator in India to offer this technology to its customers. The service will deliver business applications and multimedia experience to all enterprises and SME customers across India.

“Microsoft Windows Mobile 5.0 will be available to Airtel customers on the latest HP I-Paq and i-Mate handsets. The price range of handsets vary from Rs 16,000 to Rs 65,000. Initially, the service will be available in seven cities and by the end of the year, we have plans to introduce the service in 20 cities,” said Hemant Sachdev, Director, Marketing and Communication.

Airtel users will now have access to MS Office (Outlook, Word, Excel, Powerpoint, Internet Explorer), multi-media functionality (camera, MP3, video recording) and Line of Business applications.

Elaborating on Microsoft’s value proposition for customers, Ravi Venkatesan, Chairman, Microsoft India, said, “According to the recent IDC Survey, 98 per cent of business travelers check email on the move. The launch of Windows Mobile 5.0 is in line with our stated vision of creating People Ready businesses. It provides four critical solutions – Push mail messaging, MS Office on the move, convergence of digital workstyle and digital lifestyle, and almost 18,000 business applications.”

Customers can now access more than one million protected digital songs and videos from online services such as Napster, CinemaNow, MusicNow, Movielink and MSN Music.

Microsoft Corp is working with device manufacturers, independent software vendors ISVs and mobile operators to create a new generation of Windows Mobile-based devices for people who want to stay connected while on the go. The Windows Mobile was launched four years back and has presence in 55 countries with 115 operators.

Tags: e4m

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