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Airtel ties up with Google to provide search, mobile ads

01-December-2006
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Airtel ties up with Google to provide search, mobile ads

Days after Hutch entered into an alliance with Microsoft to offer Windows Live services, Bharti Airtel and Google have entered into a strategic partnership under which Airtel will bring Google search to the Airtel Live mobile WAP portal.

Google will power searches on Airtel Live by providing rich content. Also, for customers who access the Internet through their mobile phones, Google will also incorporate Mobile Ads, which are text advertisements based on search terms that are displayed alongside search results on the Airtel Live mobile portal. This will enable advertisers to reach targeted users with their products and services on a cost-per-click basis.

“In India, mobile is fast outgrowing the growth of PCs. Mobile users outnumber PC users in India by a factor of six. The first computing experience for the majority of Indians in the next few years will be on a mobile phone. Airtel is delighted to partner with Google, a company that literally reinvented the Internet, to bring its cutting edge technology to our customers,” said Manoj Kohli, President, Bharti Airtel Ltd.

“By offering Google services to our customers, Airtel strengthens its commitment to innovation. With this service, World Wide Web has literally converged into the handheld device enabling anytime, anywhere access to information and entertainment for Airtel customers,” he added.

Sukhinder Singh Cassidy, Vice-president, Asia Pacific and Latin America Operations, Google, said, “Today, India is one of the fastest growing mobile markets in the world. We are very pleased to partner with Airtel, a company that has played a key role in leading India’s explosive mobile growth, to bring Google services to millions of mobile users in India. By providing immediate access to Google, Airtel is creating a compelling experience for its users, who will now be able to quickly and easily find information that’s important to them.”

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