Top Story


Home >> Digital >> Article

Airtel looks for TRAI nod for video content deal

Font Size   16
Airtel looks for TRAI nod for video content deal

According to media reports, Airtel has written to TRAI seeking approval to offer exclusive video content over a private network for its users in India.

TRAI had, in February, passed a new resolution barring telecom operators from offering content at differential pricing models. Airtel’s letter to TRAI could be a way to test this ruling. Analysts have noted that telecom operators might try to take advantage of a loophole in the regulation that might allow operators to offer exclusive content on private networks, as these are not under the purview of the TRAI ruling on differential pricing. The fear is that operators might start creating their own content banks and making these available to their subscribers exclusively.

Media reports suggest that Airtel wrote to TRAI on April 25 seeking clarity on this issue after being approached by "one of the big global content providers”.

"Prior to arriving at any business decision on such an arrangement, we request the honourable authority to kindly advise us if we can go ahead with it. We further submit that while such an arrangement with the global content provider over CECN along with its exclusive offerings to our customers would be compliant to the regulations, it may well be viewed by some stakeholders in violation of principles of net neutrality," the letter from Airtel to TRAI reads.

After facing backlash for Airtel Zero and seeing the storm caused in the country over net neutrality over the past few months, Airtel seems to be taking the cautious route. 

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.