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Airtel launches U2 for Valentines Day

14-February-2004
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Airtel launches U2 for Valentines Day

AirTel has launched a limited edition prepaid package named U2 on the eve of Valentines Day. On the launch, P Swaminathan, CEO & Director (Mobility), South Hub, Bharti Cellular Limited said, “At AirTel, we are always on the look out for opportunities to make mobile telephony affordable, exciting, enjoyable and happening for all our customers. The launch of the AirTel U2 pack, on the occasion of Valentines Day is yet another reaffirmation of this commitment.”

The U2 pack, priced at Rest 199 consists of two prepaid SIM cards with consecutive mobile numbers. These numbers would have a calling rate of 30 paise/minute between them. Each of the two card users also get free talk time worth Rs.30, free limited SMS options and other features that come with the package.

Bharti Tele-Ventures (BTVL) is a private sector provider of telecommunications services with an aggregate of 6.45 million customers as of January 31, 2004, consisting of approximately 5.86 million mobile and 587,872 fixed line customers. They are one of the largest GSM service providers in the country with a market share of 25.1% as on January 31, 2004. Mobile services constitute the major portion of the business both in terms of total revenues and total customers. Bharti also provides fixed-line, long distance, group data and enterprise services including VSAT and Internet services.

The company seeks to capitalize on the growth opportunities available in the Indian market and consolidate its position to be an integrated telecommunications service provider, with a focus on mobile services. For the year ended March 31, 2003, the revenue was Rs.3, 050 crore (US$ 642 million). It offers mobile services in fifteen out of 23 circles in India.

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