Airtel mobile service has launched a value-for-money, prepaid start up pack priced at Rs. 99. The pack comes with Zero daily rental and no monthly fee. It also offers customers the advantage of making outgoing calls to mobile phones within Chennai for as low as 99-paise/ minute and send local SMS’s at just 50 paise. It enables the consumer to get a recharge coupon worth Rs 54 free.
According to Mr. P. Swaminathan, CEO & Director, (Mobility) South Hub, Bharti Cellular limited said, “AirTel’s new start up pack has been launched with a view to not only provide value for money offer to its customers but also to expand the entire mobile telephony market in Chennai. With the entry cost down to just Rs 99, customers wanting to go mobile would find this latest offer simply irresistible.”
Bharti Tele-Ventures (BTVL) is India’s leading private sector provider of telecommunications services with an aggregate of 6.8 million customers as of February 29, 2004, consisting of approximately 6.2 million mobile and 608,390 fixed line customers.
As on December 31,2003, the company has made a gross investment of over Rs. 11,750 crore (US$ 2.6 billion) in building telecom in India. For the same quarter ended December 31, 2003, BTVL’s revenue and EBITDA as per un-audited IAS accounts were Rs. 1,269 crore (US$ 278 million) and Rs. 473 crore (US$ 104 million) respectively. The company has registered a net profit of Rs. 161 crores (US$ 35 million) for the quarter (before unusual income). During the quarter-ended December 31, 2003, mobile services represented approximately 68% of Bharti’s total revenues.
The company offers mobile services in fifteen out of 23 circles in India. As of February 29, 2004, approximately 90% of India’s total number of mobile subscribers resided in Bharti’s mobile circles, according to COAI reports. The Company also provides fixed - line services in Madhya Pradesh, Chattisgarh, Haryana, Delhi, Karnataka and Tamil Nadu circles.