Airtel having more than 2.3 millions customers nationwide has recently launched LuvM8, a multi-player mobile dating game using short messaging service (SMS). The new matching and dating service is targeted at Airtel's customers opting for Magic, a prepaid mobile subscription service.
To access LuvM8, the subscribers need to send a SMS 'LM' to '777'. A contest too has been launched for LuvM8 and the winners will get the air tickets to fly to Airtel brand endorser's Sharukh Khan and Kareena Kapoor's shoot.
On the launch, Rohit Bhatia, Head-Product Development, Bharti Tele-Ventures said, " After the highly popular TrakUrMate application, we are making another attempt to bring the element of fun and entertainment to our AirTel Magic subscribers. The vivacity of LuvM8 has the signs of becoming an instant hit with the youth and young at heart."
In this SMS based game, players are asked a series of clever and funny questions related to dating and relationships. Questions could range from the ideal dressing to the first sentences on meeting a stranger. At the end of each round, the system will automatically find and match the two most compatible players of opposite gender based on their answers. Subsequently, users have the opportunity to chat with each other and make friends.