Airtel having more than 2.3 millions customers nationwide has recently launched LuvM8, a multi-player mobile dating game using short messaging service (SMS). The new matching and dating service is targeted at Airtel's customers opting for Magic, a prepaid mobile subscription service.
To access LuvM8, the subscribers need to send a SMS 'LM' to '777'. A contest too has been launched for LuvM8 and the winners will get the air tickets to fly to Airtel brand endorser's Sharukh Khan and Kareena Kapoor's shoot.
On the launch, Rohit Bhatia, Head-Product Development, Bharti Tele-Ventures said, " After the highly popular TrakUrMate application, we are making another attempt to bring the element of fun and entertainment to our AirTel Magic subscribers. The vivacity of LuvM8 has the signs of becoming an instant hit with the youth and young at heart."
In this SMS based game, players are asked a series of clever and funny questions related to dating and relationships. Questions could range from the ideal dressing to the first sentences on meeting a stranger. At the end of each round, the system will automatically find and match the two most compatible players of opposite gender based on their answers. Subsequently, users have the opportunity to chat with each other and make friends.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions