For marketers there is no place like Kolkata during Durga Puja. Once again, the time has come to celebrate ‘amar pujo amar moton’ (my puja, my way). And Airtel is ready to be part of the grand celebration by announcing a bouquet of services for its customers to ‘express themselves’ during the festival days.
While on the one hand existing customers would be gifted with special offers, Airtel has also taken up a social cause by associating with Kolkata Police with unique communication solutions during Durga Puja. It has announced the Puja Helpline. Anyone in Kolkata can dial 9831010000 and receive all information related to traffic, emergency services and other kinds of assistance during the festival when the entire city gets into a state of euphoric frenzy.
“Through this service, Airtel is attempting to ease the pressure of calls by creating another channel whereby customers can talk to Lalbazar (police headquarters) Traffic Control room directly for all the information,” said Deepak Gulati, CEO-Eastern Region, Bharti Cellular. All calls on this helpline are toll-free and the service is open to both Airtel and non-Airtel customers. Apart from the helpline, customers will also be able to receive live updates on traffic conditions, parking space and footfalls in pandals via SMS by typing TRAFFIC to 500.
Airtel has lined up a host of other offers too for Kolkata. To avoid long queues in front of popular Puja Pandals, the mobile operator is introducing a special service whereby customers can download the logo of the pandal they wish to enter and avail themselves of VIP entry! The pandals have been selected based on popularity and city police records of crowd strength over the last five years. Customers will only have to send PUJA to 646 to receive all keywords to download the pandal logos they wish to visit.
Each pandal will have individual logos which when shown to the volunteers at the location will entitle customers entry via the VIP gate. Each logo download will enable a group of four people to enter for the entire Puja period any time of the day. Customers will only have to pay Rs 2 for this SMS service, which is supported by almost all handsets. “Our entire Puja offer is an ideal blend of tradition and modern values enabling everybody to enjoy the festive mood and at the same time benefit from them,” Gulati said.
As a special gesture, Airtel would be adding to the celebrations of the season by offering discounts from various outlets to benefit customers across the Kolkata Telephone District. The discount booklet worth Rs. 20,000 has offers from Oxford Bookstore, Vedic Village, Stile, range of premium perfumes as Jennifer Lopez, Nikos, Jilsander from Shopper’s Stop, Westside, Pantaloons outlets in the city amongst others. In addition, high usage customers are also being gifted special Cut the Queue entry passes to enter popular pandals in the city any time of the day with four members.
But that’s not all. For those interested in getting into the festive spirit with ring tones, then don’t miss Bengali Pujo songs on mobiles, which can be used to greet other callers by dialing 678. The customers can also choose from a wide range of Bengali, Hindi, English, Punjabi, Tamil popular songs. “We have introduced melodious songs of Anjan Dutta, Nachiketa, Lopamudra, Bhoomi as ringtones,” Gulati informed.
On the GPRS network, he says, Airtel has added an additional 30 sites in Kolkata this month in order to provide customers non-stop celebration through the non-stop 2.5G network. “This capacity augmentation process will enable our customers to get seamless connectivity, coverage with high quality voice clarity during Durga Puja,” Gulati said.