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Airtel introduces instant music download on mobile

18-November-2006
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Airtel introduces instant music download on mobile

Here’s some more good news for music lovers. Bharti Airtel has launched ‘Airtel SongCatcher’ through which one can download a song on one’s mobile phone within 30 seconds. This innovative service completely transforms the way mobile users can download songs of their choice.

Anytime, anywhere an Airtel mobile customer listens to a song and wants it as a Hello Tune he can download it in a matter of seconds. The Music Recognition Technology that enables this quick and easy access to music is based on an algorithm that is capable of identifying patterns in music by matching voice frequencies. The ‘DNA’ of the requested song is matched with the 25,000 songs available on Hello Tunes! and is accurate to the point of distinguishing between the music and the chatting of a DJ or a reporter.

Gopal Vittal, Director, Marketing & Communications, Bharti Airtel Ltd said, “Music consumption, especially on mobiles, is impulse based. Research shows that our customers don’t just want more music, but want it to be more accessible and in the least possible time. ‘SongCatcher’ caters to that intuitive music need. This product will dramatically change the dynamics of music purchase on mobile. For a nation of music lovers, the simplicity and ease of this service is a big boon.”

This process is a three-step procedure and a download could be completed within 30 seconds. In case the song requested is unavailable or if there is a significant disturbance when the mobile phone was capturing the request, then a regret message is sent to the user.

SK & CC Co Ltd of South Korea, the partner providing this Music Recognition Technology to Airtel, is an innovator of cutting edge mobile applications and B2B solutions. Kee Jin Son, Director, Overseas operations, SKC&C, said, “SongCatcher is an exciting innovation that has immense potential to perform well here. We are extremely pleased to partner with India’s largest mobile services provider and bring this product first to their growing community of music lovers.”

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