Bharti Airtel has announced its strategic foray into the mobile advertising (m-advertising) segment in India. With this, Airtel will equip advertisers to connect with their potential customers in a targeted and personalised fashion via their mobile phones.
The platform is designed to meet all the essential demands of advertisers such as inventory management, campaign management, reporting and analytics.
Commenting on the development, K Srinivas, President – Consumer Business, Bharti Airtel said, “Personalisation, sharp segmentation and contextualisation are increasingly making the mobile advertising platform an exciting proposition for brands. With the mobile advertising market poised to grow by more than 40 per cent over the next few years, Airtel with its technology, scale and customer intelligence is placed uniquely to leverage this growing medium.”
Through Airtel’s m-advertising platform, advertisers will be able to leverage multiple communication outlets and tools such as mobile internet (WAP), messaging services and Airtel Digital TV to engage their audiences.
It will not only create opportunities for increasing brand saliency, but also conversions using technologies such as mobile couponing for segments such as youth, upper SEC, smartphone users, etc. With this platform, companies can also extend their access to the rural audience with voice solutions.