Mobile service provider Airtel has launched a video service for non-video phones for pre-paid and post-paid GPRS customers nationally. The service has been made possible because of the Oplayo Vidlet software. The software is an all in one video player for Java-enabled mobile phones, developed by Oplayo Oy, a Finnish company pioneering in mobile software technology.
Atul Bindal, Chief Marketing Officer and Director, Bharti Cellular, said, "The launch of video for non-video phones for the first time in the country through the Airtel Live mobile portal represents our latest initiative to provide what the best in mobile technology has to offer. For users of non-video phones, the service opens a whole new world, which further enhances their mobile telephony experience."
The software contains both playback and media content in one small package. It works as any standard downloadable Java application bringing video to mass-market mobile phones.
To access this service, an Airtel GPRS customer using a non-video phone just needs to go to the Airtel Live portal and simply click on the "Videos for Non-Video Phones" section. The customer can then select a video of his choice. The video along with the software gets downloaded into the phone, and the customer can then view the video. Each video download will be charged Rs 30 and can be viewed as many times as desired by the customer. The duration of the video may be typically 10-30 seconds, depending on the phone's memory.
According to an internal study conducted by Airtel last year, there is a widespread proliferation of cell phones which supported the GPRS service but did not support video streaming facilities. This included widely used mobile handsets like Nokia 3100, Nokia 3200, and 200 other models from different mobile manufacturers like Samsung, Motorola, Sony Ericsson, Siemens, Sharp, Alcatel and Sagem etc. With the launch of this innovation, Airtel customers using such mass market phones would now be able to experience video viewing services.