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Airtel, Disney join hands to develop mobile entertainment content

26-April-2006
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Airtel, Disney join hands to develop mobile entertainment content

Airtel has joined hands with Disney to launch India’s first ‘Disney Mobile Theatre’. With this launch, Airtel will provide Disney branded mobile entertainment content on a large scale in India.

Airtel customers can now have access to six Disney animated series in the form of 30-second shorts exclusively made for mobile devices featuring Disney characters. In addition, Airtel customers will have access to Disney characters in the form they want – images, animations, videos, ring-tones and games. This content can be downloaded from Airtel’s multi-access entertainment portal, Airtel Live!, while music, ring-tones can be downloaded from Airtel’s Hello Tunes.

Elaborating on the tie-up, Hemant Sachdev, Director-Marketing and Communications, Bharti Airtel, said, “We have always admired the Disney brand for the difference it makes to lives across the globe – bringing millions of people fun, laughter and wholesome entertainment. We are now pleased to partner with Disney to deliver outstanding creative content and entertainment. With Disney Mobile Theatre, Airtel customers can enjoy the Disney experience on the mobile for the first time in India from wherever they are.”

Mark Handler, Executive Vice-President and Managing Director, International, Walt Disney Internet Group, said, “The launch of Disney branded mobile content on Airtel, including Disney Mobile Theatre and personalisation, content and games, combines Disney’s rich story telling legacy and unparalleled brand equity with Airtel’s leadership in wireless voice and data services to create an engaging and unique mobile experience for Indian customers.”

The launch of Disney mobile content on Airtel marks Walt Disney Internet Group’s (WDIG) first mobile carrier distribution deal in India. WDIG has mobile content distribution in 12 other markets in the Asia Pacific region – Hong Kong, Japan, Taiwan, Korea, Singapore, China, Thailand, the Philippines, Australia, New Zealand, Malaysia and Macau.

The Disney products are priced from Rs 10 for wallpaper to Rs 99 for a Java game. The episodes will be priced at Rs 15 per episode.

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