Top Story


Home >> Digital >> Article

Airtel Digital TV and LG announce partnership to redefine home entertainment experience

Font Size   16
Airtel Digital TV and LG announce partnership to redefine home entertainment experience

Airtel Digital TV (“Airtel”), the DTH arm of BhartiAirtel, and LG Electronics India announced an exclusive partnership to redefine home entertainment experience by bringing the best of online and satellite TV content to customers.

Customers purchasing any 43” and above LG UHD or OLED panel TV, will now be able to add to their Ultra high definition TV experience with Airtel Internet TV that offers online content plus over 500 TV channels. On purchase of a new Internet TV along with the LG panel TV, customers can enjoy benefits of up to 25%. The offer is valid till October 31, 2017.

Airtel ‘Internet TV’ comes with inbuilt-Wi-Fi receiver; Bluetooth based remote control and is integrated with Google voice search feature. Customers can discover their favourite content by simply speaking into the remote and choose from a variety of content sources. Airtel ‘Internet TV’ STB enables LIVE TV shows to be paused, recorded or even rewind on connected USB-drive (external HDD). Internet TV supports many digital output ports for consumers to enjoy Dolby ATMOS experience. Inbuilt Bluetooth allows users to connect their speakers or Bluetooth headsets for best-in-class experience.

Airtel Internet TV requires a broadband or a 4G hotspot connection with a minimum recommended speed of 4 Mbps. Airtel Internet TV customers can also get additional 25GB with their Airtel Broadband plans via MyAirtel App.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO