Bharti Airtel Broadband and Telephone Services has entered into a strategic partnership with Google to provide customised services like email, chat, and search to its subscribers.
“The company will provide customised home page to customers to give them a new Internet experience. The suite of services will be offered free of cost to all Airtel broadband subscribers,” Airtel President, Atul Bindal, said.
The portal will make it easy for subscribers to check emails, search for information on the web, share ideas, connect with friends and publish content. E-commerce applications will also be added to the suite in time. “With this partnership, we are moving a step ahead on our screen philosophy where we target meeting the infotainment needs of our consumer via his TV, PC and mobile,” Bindal added.
Dr Jai Menon, Director, IT and Innovation, Bharti Airtel Ltd, said, “This partnership is focused on offering the best in technology, an important element of our One Airtel promise of delivering an enhanced experience to our subscribers.”
Shailesh Rao, Managing Director, Google India, said, “Google is committed to enriching the online experience of users in India. We are delighted to work with Airtel to promote the use of Google services amongst its broadband users. This alliance will provide an ideal platform for Airtel users to enjoy the best possible online experience with customised access to Google’s evolving suite of innovative products.”