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Airtel brings World Mobile Gaming Championship to India

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Airtel brings World Mobile Gaming Championship to India

Indian mobile gaming enthusiasts have a feast awaiting them in the form of World Cyber Games 2005, considered to be the Olympics of virtual gaming. Airtel is bringing the World Mobile Championships to India as part of the Games.

As the exclusive presenting partner in India, Airtel is hosting the championship in the country, the final round of which will be played in Singapore from November 16 to 20.

In order to take part in the competition, Airtel mobile subscribers have to download the games from Airtel Live at the rate of Rs 99 per game and get themselves registered for the championship by paying another Rs 50. They can download and participate in as many games as they wish, but can finally participate in only one gaming competition by uploading his highest score at Airtel by paying another Rs 10. Registration for the championship ends on October 31.

Four games have been given the official status by the World Cyber Games committee – Bruce Lee, Chopper Rescue, Goolie and Microsoft Midtown Madness 3. Four winners from India will get an opportunity to represent the country against some of the finest mobile gamers in the world from 11 countries. The winner of the World Mobile Gaming Championship stands to earn $12,000 as prize money.

“The gaming competition is getting popular in India as over 15,000 enthusiasts have already downloaded the games,” said Mohit Bhatnagar, Senior Vice-President, New Product Development, Value Added Services & Alliances, Bharti Tele-Ventures Ltd.

“The slew of innovative marketing initiatives by us reflects our strategic desire to deliver special opportunities to the Airtel customer. With the market for mobile phones growing significantly, we can only see mobile gaming becoming increasingly popular amongst our users,” he added.

Currently, the total gaming market in India is pegged at around Rs 45 crore and is set to explode in the next two years and reach a projected market of Rs 200 crore by end of 2007. At present, India has approximately two lakh active gamers.


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