Top Story

e4m_logo.png

Home >> Digital >> Article

Aircel Cellular gives memory boost to its customers’ cell phones in Tamil Nadu

05-August-2006
Font Size   16
Aircel Cellular gives memory boost to its customers’ cell phones in Tamil Nadu

Aircel Cellular has introduced an external Phone Book facility for their customer base in Tamil Nadu. The new facility, launched on August 3, 2006 in Chennai will offer subscribers inexhaustible memory to store their contact addresses.

The service, touted as being the first of its kind in India, will address the problem of memory constraints within handsets. The users can now have a backup phone book in case they lose their cell phones. Through the external phone book they can retrieve their contact list and store their numbers interminably.

Aircel Cellular subscribers will have to shell out an additional at Rs 25 per month to avail this facility, which can be availed through SMS and the Internet. The security of individual phone books is guarded through user passwords provided at the time of subscribing to the service.

Speaking about the new feature and value addition to their service, K V P Baskar, CEO, Aircel Cellular, said, “Aircel’s Phone Book service is a result of our deep understanding of our customers’ unique requirements. This service addresses the need for customers to store their numbers securely and permanently and not be worried about the limited memory space in their phone or danger of losing contacts along with their phones.”

The GSM operator has in the past doled out mobile services like Talking SMS and SMS Bank. Aircel Cellular, which began operations in April 1999, claims to be the No. 1 in the Tamil Nadu circle with a customer base of over 2.2 million spread over 600 towns. The company also has its presence in West Bengal, Orissa, Assam, other North-East states and Jammu and Kashmir. Aircel plans to expand its services to 10 new circles by the end of 2006 to become a national player.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow