Aircel Cellular has introduced an external Phone Book facility for their customer base in Tamil Nadu. The new facility, launched on August 3, 2006 in Chennai will offer subscribers inexhaustible memory to store their contact addresses.
The service, touted as being the first of its kind in India, will address the problem of memory constraints within handsets. The users can now have a backup phone book in case they lose their cell phones. Through the external phone book they can retrieve their contact list and store their numbers interminably.
Aircel Cellular subscribers will have to shell out an additional at Rs 25 per month to avail this facility, which can be availed through SMS and the Internet. The security of individual phone books is guarded through user passwords provided at the time of subscribing to the service.
Speaking about the new feature and value addition to their service, K V P Baskar, CEO, Aircel Cellular, said, “Aircel’s Phone Book service is a result of our deep understanding of our customers’ unique requirements. This service addresses the need for customers to store their numbers securely and permanently and not be worried about the limited memory space in their phone or danger of losing contacts along with their phones.”
The GSM operator has in the past doled out mobile services like Talking SMS and SMS Bank. Aircel Cellular, which began operations in April 1999, claims to be the No. 1 in the Tamil Nadu circle with a customer base of over 2.2 million spread over 600 towns. The company also has its presence in West Bengal, Orissa, Assam, other North-East states and Jammu and Kashmir. Aircel plans to expand its services to 10 new circles by the end of 2006 to become a national player.