Air Deccan launches e-ticketing initiative through Reliance WebWorld

Air Deccan launches e-ticketing initiative through Reliance WebWorld

Author | exchange4media Chennai Bureau | Wednesday, Aug 03,2005 7:59 AM

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Air Deccan launches e-ticketing initiative through Reliance WebWorld

Air Deccan, India’s first low cost airline, has joined hands with Reliance WebWorld, to offer air tickets through the latter’s chain of 241 broadband centres across 104 cities in India.

Passengers can now book tickets, pay for them, or reschedule or cancel tickets at the WebWorlds. It would also be possible for them to get refunds from any of these centres, irrespective of the place of booking the ticket.

Announcing the tie-up, Capt Gopinath, Managing Director, Air Deccan, said, “Two key elements for the success of a product are the affordability and accessibility. We have already priced our airfares affordably, and now our drive is to ensure that our tickets are easily accessible.”

The e-ticketing initiative would be facilitated through WebWorlds from 10 am to 11 pm on all days, and will offer customers the flexibility of canceling or rescheduling their journey from any of the outlets.

Earlier, passengers could collect refunds for cancelled tickets only from the point of sale. At present, Air Deccan tickets can be purchased through the web, the call centre, travel agents and airport counters.

While Reliance will be entitled to a 5 per cent commission on ticket sales through its centres, the airline must be hoping for an increase in its passenger base with close to 200 people visiting a WebWorld every day, on an average. (That’s 48,200 walk-ins per day)! Web guides at the Reliance WebWorld outlets would assist passengers, especially those who were not net-savvy, said a press release.

“This is a first ever and major e-ticketing initiative of its kind in the country leveraging the retail presence and broadband capabilities of Reliance WebWorlds. This would mean faster service and more convenience to Air Deccan passengers without the need to access the Internet, travel agents or the airport,” said Sarup Chowdhary, CEO, Reliance WebWorld.

Air Deccan operates from 37 destinations, of which 30 have been covered by the new distribution system from August 2. Its expansion plan is to cover 104 cities in a phased manner over the next 30 days.

Tags: e4m

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