Top Story

e4m_logo.png

Home >> Digital >> Article

After stammering comedian, Nescafe India launches struggling cartoonist ad

08-September-2015
Font Size   16
After stammering comedian, Nescafe India launches struggling cartoonist ad

Last year, Nescafe India managed to touch the right chords through its hugely popular ad which showcased the struggles of a stammering stand-up comedian. It was an emotional story of how he overcame rejections in life. While, the world rejected him as a comedian, he kept at it and turned his weakness into his strength. In the same lines, Nescafe India is back with a new communication which harps on the emotional factor to talk about the struggles in the life of a cartoonist. The film has been conceptualised by McCann and it is produced by Breathless Films.

The ad talks about a cartoonist’s determination to keep going against all odds with - a hot cup of Nescafe as his partner. The online video is using the hashtag #ItAllStarts to engage with its users. The ad which was uploaded on YouTube on September 4 has got around 9 lakh views in a span of 3 days.

Click here to watch the ad:

Cartoonist:

Comedian:

https://www.youtube.com/watch?v=u1whG-9BjsQ

On Twitter, there are conversations going on and people are sharing the ad using the hashtag.

Below is an excerpt of few of the conversations on Twitter:

 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video