Last year, Nescafe India managed to touch the right chords through its hugely popular ad which showcased the struggles of a stammering stand-up comedian. It was an emotional story of how he overcame rejections in life. While, the world rejected him as a comedian, he kept at it and turned his weakness into his strength. In the same lines, Nescafe India is back with a new communication which harps on the emotional factor to talk about the struggles in the life of a cartoonist. The film has been conceptualised by McCann and it is produced by Breathless Films.
The ad talks about a cartoonist’s determination to keep going against all odds with - a hot cup of Nescafe as his partner. The online video is using the hashtag #ItAllStarts to engage with its users. The ad which was uploaded on YouTube on September 4 has got around 9 lakh views in a span of 3 days.
Click here to watch the ad:
On Twitter, there are conversations going on and people are sharing the ad using the hashtag.
Below is an excerpt of few of the conversations on Twitter: