Top Story

e4m_logo.png

Home >> Digital >> Article

After spouse hunt, Bharat Matrimony now offers job hunt

25-August-2005
Font Size   16
Share
After spouse hunt, Bharat Matrimony now offers job hunt

The Bharat Matrimony Group has ventured into the online recruitment market with the launch of www.ClickJobs.com. The company’s target is to become the leader in this category in the next two years.

The company spokespeople shared that it had put in 25,000 man-hours of research and development over the last two years before launching the portal on Wednesday.

Speaking to reporters, Murugavel Janakiraman, CEO, Bharat Matrimony Group, said, “Our vision of becoming the ‘No 1 Online Business Group in India’ has inspired us to expand organically through diversification into other lucrative online businesses, and the launch of ClickJobs.com is the first step in that direction.”

He indicated later that the opportunities in a market like India were immense, with verticals like automobiles, education and property that could be explored. He said, “We are looking at other things also, and will be launching them one by one.”

ClickJobs would be present physically in five cities – Chennai, Bangalore, Hyderabad, Delhi and Mumbai – to start with, and this presence is likely to go up to 20 cities in the next one year. The target, as shared by Janakiraman, was to “become the No 2 player in six months and the market leader in two years”.

While the service would remain free for job seekers, the cost of utilising the service for recruiters has not been frozen on. Janakiraman added, though, that “the pricing will be different from the competition”.

A separate marketing budget is to be allocated to promote the jobs portal, and currently, RMG David, the agency handling creative for Bharat Matrimony, handles the creative for the jobs portal as well. A promotion campaign through online and print media is expected soon. An investment of half a million dollars is said to have gone in to product development and research till date.

Michael M Bala, Business Head, ClickJobs.com, said, “We have created a comprehensive ‘future proof’ portal and going forward we will strive to be the best human resources solution provider in the online space.”

ClickJobs will attempt to differentiate itself as the only validated provider of resumes for recruiters, besides its various value adds in functions like the search options.

While 60 employers have come on board with ClickJobs already, the company expects the Indian online jobs market (which it estimates to be at $35-40 million) to grow at the rate of 100 per cent y-o-y. An estimated 45 per cent of this market is from the IT segment.

A testimony of sorts to the fact that careers and matrimony go hand-in-hand – with an ISO 9001:2000 certification.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...