Top Story

e4m_logo.png

Home >> Digital >> Article

After Michael Jackson’s death and Trump election, Las Vegas shooting recorded saddest day on Twitter

11-October-2017
Font Size   16
Share
After Michael Jackson’s death and Trump election, Las Vegas shooting recorded saddest day on Twitter

Twitter, a credible news platform today, is one of the most sought after medium to vent out one’s emotion with regard to any tragic or joyous event. Over the years Twitter has served well to reach out to people even during catastrophic events and terrorist attacks.

One such story came just last week when Las Vegas witnessed a horrific evening when a gunman massacred 59 people and injured several others. This event was recorded by Hedonometer (a tool that measures the happiness of Twitter users based on words they use in their posts) as the saddest day on the micro-blogging platform.

The Hedonometer uses an algorithm that scans a random 50 million (or 10 percent) of all global messages on Twitter written in English. It then tracks the most frequently used 10,000 English words on a happiness scale the researchers devised and throws away neutral filler words (like in, and, or of) to arrive at an average measure of our collective joy or sorrow.

On their scale of 1 to 9, 9 is pure happiness, and on the average day the mood on Twitter hovers around 6 to 6.1 — relatively high numbers the researchers attribute to the fact that there are more positive than negative words in the English language.

On October 2, the scale dropped down to 5.7. Twitter users were using somber words like tragedy, victims, gun, dead, evil, and killed — the language that the algorithm tagged as negative.

By this measure, Twitter users were sadder about Trump becoming president than they were when Michael Jackson died.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems