Top Story


Home >> Digital >> Article

After, SifyMax now brings

Font Size   16
After, SifyMax now brings

Sify Ltd has announced the launch of its second city-centric website, The portal had launched a city-centric website on Bangalore in March this year. will provide original Mumbai-centric video content created exclusively for an online audience. These videos will focus on city news and events, entertainment, celebrities, lifestyle, commerce and politics.

Anchored by Net Jockeys, the website will have sections like Gossip, Bol Bachchan, Hip Haunts, Late Night, Cat Walk and News, that will feature currents happenings in the city, including Bollywood, clubs, music, news, hot topics, through daily news bulletins on video.

Speaking at the launch, Surya Mantha, Senior V-P, Interactive Services, Sify Ltd, said, “We intend to introduce more such city centric websites with the sole objective of creating a community for people to share their views, discuss hot local topics and build their own personal space online.”

The website will have 24/7 live video feeds from traffic web-cams stationed at key junctions of the city, including Andheri, Bandra, Kandivali and Worli to begin with and will move to other key locations in the city.

Besides this, there will be sections such as Corporate Scan, India News, World News and Technology News to cater to people interested in the corporate world.

Through these sections people can participate in discussions on the topics that affect their city and vote for polls under Hard Talk. Another section named Mumbai Bazaar will feature jobs, real estate, autos and matrimonials, for users to post free classified advertisements.

Mantha further said, “The idea is to allow Mumbai’s citizens living elsewhere to stay in touch with what’s happening in their home city. We believe that the people of Mumbai will accept it and truly make it come alive.”


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions