Sify Ltd has announced the launch of its second city-centric website, www.mumbailive.in. The portal had launched a city-centric website on Bangalore in March this year. Mumbailive.in will provide original Mumbai-centric video content created exclusively for an online audience. These videos will focus on city news and events, entertainment, celebrities, lifestyle, commerce and politics.
Anchored by Net Jockeys, the website will have sections like Gossip, Bol Bachchan, Hip Haunts, Late Night, Cat Walk and News, that will feature currents happenings in the city, including Bollywood, clubs, music, news, hot topics, through daily news bulletins on video.
Speaking at the launch, Surya Mantha, Senior V-P, Interactive Services, Sify Ltd, said, “We intend to introduce more such city centric websites with the sole objective of creating a community for people to share their views, discuss hot local topics and build their own personal space online.”
The website will have 24/7 live video feeds from traffic web-cams stationed at key junctions of the city, including Andheri, Bandra, Kandivali and Worli to begin with and will move to other key locations in the city.
Besides this, there will be sections such as Corporate Scan, India News, World News and Technology News to cater to people interested in the corporate world.
Through these sections people can participate in discussions on the topics that affect their city and vote for polls under Hard Talk. Another section named Mumbai Bazaar will feature jobs, real estate, autos and matrimonials, for users to post free classified advertisements.
Mantha further said, “The idea is to allow Mumbai’s citizens living elsewhere to stay in touch with what’s happening in their home city. We believe that the people of Mumbai will accept it and truly make it come alive.”
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