Mobile media company Affle has consolidated its leading messaging products SMS2.0 and SMSLive under the unified SMS2.0 brand identity. The product SMS2.0 was launched in 2007 and SMSLive in 2010 and together they claim to have got more than 20 million downloads till date.
This unification in brand identity provides an easy way for users to identify with these enhanced messaging products and also helps Affle to implement a larger more cohesive communication strategy.
Under the brand SMS2.0, Affle will now offer two distinct products – SMS2.0 and SMS2.0 Live. SMS2.0 will cater to basic Java phones, whereas SMS2.0 Live will be available for all Symbian phones. The new and enhanced version of SM2.0 Live further blends social networking, free interactive content and rich media with enhanced messaging capabilities to give consumers a unique experience like never before.
With the new logo and brand name, SMS2.0 reinforces its position as a modern, technology driven, and consumer-friendly product. The colours used in the new logo denote the ‘freshness’ and represents renewed energy and attitude which will infuse the power of new experiences into the lives of its users.
By upgrading to SMS2.0 and SMS2.0 Live, users get the following benefits on their native SMS application: improved messaging experience to add cool colours, smileys, signatures and much more on SMS; social messaging blended on SMS (Facebook and Twitter); enhanced messaging features to hide one’s SMS or plan it in advance; interactive content and search on the messaging screen; top and bottom toolbar – for quick access to messaging options; leaderboard style contesting to give users free prizes every week