Affinity Global, the provider of innovative display advertising and monetization solutions announced the launch of its premium, above-the-fold and high impact mobile ad units namely M-Footer and M-Page, marking Affinity’s entry in the mobile advertising domain.
Affinity’s flagship mobile ad unit, M-Footer, is capable of delivering relevant banner & rich media formats at the base of a mobile web page, and attracting up-to 5X more CTRs compared to regular banner advertising. The second ad unit, M-Page, shows contextually relevant ads via standard IAB placements within the mobile web page allowing deeper reach for the advertisers and high yield for publishers within their deepest links.
Advertisers will be able to run ads across exclusive and innovative media on Top 100 comScore mobile websites with the M-Footer and M-Page. All the inventory made available will be protected by SHIELD – Affinity’s state-of-the-art, real time traffic quality and brand safety technology that builds the right environment to advertise, and enhances campaign ROI.
“Our foray into the mobile space is a natural progression for us after experiencing a highly successful run of innovative display web ads globally. Our entry is strengthened by the mobile users’ consumption insights that are plugged into our technology. We will now extend the ‘Prominence’ we bring to our brand advertisers via our web products, to the bustling mobile world,” said Karan Gupta, Managing Director, Affinity Global Inc.
Affinity’s announcement comes at a time where the growing prevalence of smart phones, tablets and other mobile devices is propelling mobile advertising. Mobile marketing is becoming effective in helping consumers make that crucial purchase decision, swiftly. Studies show that globally, consumers now spend almost a quarter of their media time on mobile devices and secondly, mobile advertising leads to a follow up action such as online purchases and high brand engagement. Affinity’s Mobile ads allow brands to leverage this growing content consumption on the mobile web, by offering consumers an engaging brand experience on the go.
Commenting on the new venture, Lavin Punjabi, President, Affinity Global Inc. adds, “We are very excited to bring our mobile solutions to a global audience. The timing complements the growth of mobile consumption habits from merely browsing to interactive engagement. The new addition enables us to provide our advertisers and media buying partners with a broader range of digital solutions under one roof – from performance driven PPC, to cross device visibility-led display.”
For advertisers, Affinity’s new suite promises to provide a highly efficient & impactful way to gain premium brand visibility and bottom-line marketing performance. For publishers, the products will add immediate incremental revenue models without affecting their existing content, layout or monetization of mobile web.