Aegis Media has announced the acquisition of Communicate 2, a move that will significantly add to its digital offer in India, making it a strong player in search and performance marketing in India.
The conversation between the two companies had first begun in 2008, and then had taken a backseat as Aegis was stabilising its India operations under the lead of Ashish Bhasin.
Aegis has been on the digital prowl globally too -- very recently the company made acquisition in the US with digital agency Roundarch and Catch Stone in China was announced last month.
Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media, said “We are very happy to welcome Communicate 2, led by Vivek Bhargava, to the Aegis Media family. Communicate 2 is India’s pioneering Search and Performance Marketing Agency and Vivek is a well known guru in this field. I believe that search will be the fastest growing part of our industry for the foreseeable future and as part of the iProspect network, Communicate 2 will continue to be the undisputed leader in this area. I have also invited Vivek to join the Aegis Media India Executive Council and look forward to seeing iProspectCommunicate 2 going from strength to strength.”
“I am delighted to join Aegis Media’s iProspect global network, as they are the world leaders in the area of Performance Marketing and Search. Communicate 2 is a leader in this area in India and together, iProspectCommunicate 2 will be an unbeatable force. My entire management team and I are very thrilled with this development, as this gives us a much larger canvas to paint on and gives us access to global tools, knowledge and the scale of the iProspect network. Globally over 35 per ent of Aegis Media’s revenues comes from Digital, highest amongst all media groups, which made Aegis Media the best choice as our Partner” said Vivek Bhargava, Managing Director Communicate 2.
Communicate 2 began its operations in the year 1997 as a web development agency. In the year 2004, when SEM (Search Engine Marketing) also known as PPC started emerging, the company decided to venture into this field. Since then Communicate 2 has evolved as one of the leading search engine marketing companies in India. The company’s expertise lies in the field of contextual advertising, lead generation and ROI solutions. Communicate 2 offer digital consultancy as well as standalone services such as SEO, Search Marketing, Social Media, Analytics, Display, Video Content Creation, Mobile Advertising, Application Development, ORM and many more.