Top Story


Home >> Digital >> Article

ad:tech makes its debut in India

Font Size   16
ad:tech makes its debut in India

ad:tech made its debut in India on April 27, 2011, with a two-day programme that includes panel discussions, workshops and an advertising expo. The event has been organised by NetworkPlay in partnership with the UK based DMG Events, and it hopes to bring together CEOs, CMOs, brand managers, media buyers, planners and service providers all under one roof, to facilitate growth of the industry.

Rammohan Sundaram, Event Chairman ad:tech India and Founder, CEO & Managing Director at Networkplay Media, said, “Our team has been working relentlessly towards making this first edition of ad:tech in India a success and we’re overwhelmed with the immense support we have received from all sponsors and participants. ad:tech has been the preferred resource and destination for digital marketers over the world with its respected roster of speakers, workshops and exhibitors, and we hope that the delegates at this India event will find it value-adding.”

Susan MacDermid, President- Digital Marketing Division, DMG Events said, “New Delhi’s fantastic inaugural ad:tech, the largest event of the digital marketing industry, is proof of the dramatic upsurge of digital in India.”

The two-day event features 85 speakers deliberating on themes ranging from interactive television, mobile advertising and social marketing, to the dynamics of the client-agency relationship, metrics, and the future of marketing. Other themes that are being discussed at the event include SEO and SEM strategies, advergaming, location-based services and social commerce. The event has representations from global brands including Unilever, Facebook, Google, PepsiCo, Coca Cola, Reliance, SapientNitro, ibibo, Microsoft, D2 Communications, comScore, Jet Airways, Nielsen,, Yatra Online, Conde Nast, ICICI Lombard, InfoEdge, Perfetti Van Melle and more.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow