AdoTube arrives in India

AdoTube arrives in India

Author | exchange4media News Service | Tuesday, Feb 28,2012 11:30 AM

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AdoTube arrives in India

In order to manage global growth, AdoTube has announced new offices spanning five continents in the UK, Canada, India, Singapore, and the UAE. The in-stream video advertising technology company owned by exponential has marked its debut in India by setting up base in Mumbai.

The company is now hiring aggressively, including several senior hires, contributing to a 25 per cent increase in headcount over the last year. The five new locations – London, Toronto, Mumbai, Singapore, and Dubai – will help capitalise on the reported 1.2 billion online video viewers watching videos globally.
In Asia-Pacific, Vijay Kundari, Director of Sales, and Pooja Gupta, Senior Business Manager, will cover most of Asia-Pacific from AdoTube’s Mumbai and Singapore offices. Kundari joins AdoTube from Web18, while Gupta had previously worked with Tribal Fusion.

In announcing this expansion, AdoTube is also unveiling a rebrand, including a new site, logo and look and feel to cater to its expanding global audience.

“Access to broadband technology has spurred global consumption of online video across multiple devices,” said Steven Jones, Chief Strategy & Operations Officer, AdoTube. “AdoTube is well positioned to help brands benefit from that shift by delivering highly engaging and relevant campaigns in online video content. Our expansion into EMEA and APAC brings those capabilities to a much wider audience.”

Talking to exchange4media on bringing AdoTube to India and the main focus in the beginning, Rajesh Sule, Country Manager- Revenue, Exponential said, “While consumption has risen globally, we are specifically excited about the growth opportunities in India. Although actual broadband internet penetration in India is still quite low, at around 10 per cent based on recent estimates, according to comScore, India already shows a hunger for video with over 30 million online viewers consuming nearly 2 billion videos per month. This means that as broadband penetration continues to deepen, the video market has the greatest opportunity for growth. Our focus as always will be on capturing audiences within the stream of the video content, regardless of device. Our unique technology and mass integration with ad management tools and video exchange markets enable us to serve our highly-engaged creative ad formats to consumers wherever they are watching.”

Sharing how AdoTube will differentiate itself in a highly competitive market, Rajesh said, “We believe in the power of in-stream advertising and feel our expertise brings a unique offering to video. This unique in-stream technology layer enables AdoTube to distribute in-stream ads on top of video content allowing for advanced measurement and targeting so that every ad impression we deliver is as impactful as possible. Additionally, we simplify the online video buying process by offering extensive, unduplicated reach, advanced audience-based targeting, and compelling, customized ad formats all accessible in a single easy-to-use solution.”

In Asia-Pacific, Vijay Kundari, Director of Sales, and Pooja Gupta, Senior Business Manager, will cover most of Asia-Pacific from AdoTube’s Mumbai and Singapore offices. Kundari joins AdoTube from India’s largest media company, Web18, and Gupta previously worked with Tribal Fusion.

AdoTube has also launched a new website, logo, and look and feel to match its global presence viewable. In announcing this expansion, AdoTube is also unveiling a rebrand including a new site, logo and look and feel to cater to its expanding global audience.

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