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Adobe and Yahoo! unveil new advertising service for PDF publishers

Adobe and Yahoo! unveil new advertising service for PDF publishers

Author | exchange4media Mumbai Bureau | Monday, Dec 03,2007 6:17 AM

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Adobe and Yahoo! unveil new advertising service for PDF publishers

Adobe Systems Inc. and Yahoo! Inc. have announced the launch of their new advertising service for Adobe Portable Document Format (PDF) publishers. The beta programme is an opt-in service that enables online commercial publishers to drive new revenue by including timely, contextual ads next to Adobe PDF-based content.

The new service allows publishers a possibility to generate revenue by including contextual, text-based ads next to Adobe PDF content. For advertisers, ads for Adobe PDF extends reach by delivering advertising across a new channel of content, while also providing the ability to track advertising performance, just as they can today with ads placed on Web sites.

“By partnering with Yahoo! on this innovative advertising service, we are creating opportunities for publishers to build new businesses around unique content that previously was just given away or not available to a mass online audience," said Rob Tarkoff, Senior VP-Corporate Development at Adobe.

"This partnership with Adobe creates a previously untapped opportunity for advertisers to connect with qualified audiences, while opening new revenue streams for publishers, and helping deliver additional relevant content to consumers," added Todd Teresi, Senior VP, Yahoo! Publisher Network.

To join the programme, publishers must register online, and then upload their Adobe PDF content so that it can be ad-enabled before distributing PDFs, as it is done today. Ads can only be displayed within Adobe Reader and Adobe Acrobat in a panel adjacent to the content so that they do not disrupt the viewing experience. Every time the PDF content is viewed, contextual ads are dynamically matched to the content of the document. The publisher can then monitor performance through detailed reports.

The ad service for Adobe PDF, powered by Yahoo!, is free and does not require the purchase or installation of software. The programme, currently in beta, is open to US-based publishers who produce English content.

Tags: e4m

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