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AdLift bags digital media mandate for ASICS India

27-October-2016
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AdLift bags digital media mandate for ASICS India

Digital marketing agency, AdLift has won the digital marketing mandate for leading sports shoes and active wear brand ASICS. AdLift bagged the coveted contract after a multi-agency pitch. AdLift will manage content across digital media platforms, search engine optimisation (SEO), and website management and maintenance as per the mandate. 

The name ASICS, which translates into “healthy soul in a healthy body,” is one of the leading players in the sportswear and equipment market since 1949.  The company has aggressive growth plans and is targeting the growing sportswear and accessories market in India. With the Indian youth getting increasingly inclined towards a variety of sports and just not cricket, ASICS is confident that it’s unique Rugby and Football range would be embraced by sports lovers.

Enthusiastic on this account win, Prashant Puri, co-founder and CEO, AdLift, said, “We are excited to have ASICS as our partner. It’s a tremendous endorsement of how we approach digital marketing. We’re looking forward to working with them on delivering excellence across all channels of digital.”

Besides ASICS, AdLift has made a mark in the digital marketing segment with a reputed clientele which includes names such as ICICI Lombard, HDFC ERGO, Naukri.com, Panasonic, Walmart, PayPal, Quikr and OLX.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.